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Wednesday, 16 April 2014 07:45

WiMP focus on classical

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WiMP rates heavily on classical music, and employ an editor for classical music.

Further info:

 

WiMP has had a limited selection of classical music. Now they aree taking action against this, and have employed a dedicated editor for classical music. Morten Ernst Lassen has a heavy musical background, with education as an opera singer, and extensive professional practice in severeal positions in the music industry.

Together with the relatively recent release of lossless streaming in WIMP HiFi, this can be a strong asset for WiMP.

Read the press release from WIMP below about the newly appointed editor of WIMP Classic:

Press release from WiMP, translated to English by Audiophile.no

WiMP hires editor for classical music

Photo: Isak Hoffmeyer

Music Service WiMP will now put a special focus on classical music, and thus move the genre into the digital age. Besides being the best on the market for streaming audio performance, WiMP will now also be best for classical music. Therefore, WiMP teamed up with one of the strongest providers of classical music in Denmark, Morten Ernst Lassen, who has been appointed editor of WiMP Classic. Here he will guide users to classical music magnificent universe - both the classic power users, and not least the many who are curious about the genre, but do not know where to start.

Morten Ernst Lassen is not Mr whom-as-anything when it comes to classical music. Grown up in a musical home and the son of a classical conductor, it was a natural that the young Lassen also had to go the traditional route. Besides being trained opera singer and singing as a soloist in many parts of the world come Morten Ernst Lassen from a position as editor of Radio Classic. In addition, he has a professional background includes Universal Music, Tivoli and Berlingske.

" WiMP HiFi is the product on the market which means that it is now truly worth listening to classical music via streaming. To meet the enormous dynamic requirements for playing especially classical music, the sound quality needs to be top notch and equal to what we have been accustomed to from the CD - and it is now with WiMP HiFi. And I love being able to walk around with 400-500 years of music history in my pocket that I can download or listen to from my phone. "

In October, WiMP HiFi launched. And it is precisely this approach that fits like a glove to the classical music which requires good sound. Since the launch of WiMP HiFi proportion of plays classical music tripled in WiMP. So, users have extra reason to rejoice that there is now also a focus on classical music in WiMP.

With a music database of over 23 million. numbers, WiMP already well covered in all kinds of music genres for different types of music lovers. The classical music can be a bit of a challenge to navigate on streaming services - even for the classical audience. One reason is that the search function on streaming services are configured with a focus on the performer. And even with the best search engine can be difficult to choose from the many search results. Therefore, the future of WiMP be specified more metadata at each number. Information which better ensures the identification of the desired recording.

"In WiMP Classic users will continue to receive news, album recommendations, playlists targeted users' specific needs and requirements and the ability to keep up with what's happening in the classical music front - both at home and abroad. I'm looking to spread the great wonderful classical universe in WiMP, " says the new WiMP Classic editor Morten Ernst Lassen.

 

 

FACT BOX:

Morten Ernst Lassen was born in 1969 and trained singer from the Royal. Danish Music, Copenhagen in 1998.

1997 as a soloist at the Deutsche Oper Berlin.

2001 - '03 freelance opera singer - concerts and performances including Berlin Philharmonic and Claudio Abbado in many parts of the world.

2003 he chose to set his professional career as a singer and later served as Chief of companies such.: Berlingske, Tivoli, Universal Music and Radio Klassisk.

Married to opera singer at the Royal. Theatre Inger Dam-Jensen, the couple has two children,. 10 and 7 years.

Last modified on Wednesday, 16 April 2014 08:09
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Karl Erik Sylthe

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